April 2017: Social Media Review

April was full of events, activities, lectures, concerts, and conferences on campus. The social media team was busy almost every single day of the month covering big events like the 2017 Undergraduate Research Conference, Philanthropy Day, Pitas with the President, and more... Read on for some of our April 2017 highlights.

Facebook:

As we continue to celebrate our 150th anniversary, we thought it would be great to keep the theme alive for this year’s April Fools Day prank. Since our school originated in Hanover, New Hampshire, we told our followers that we’re moving back. The joke was complete with graphics and a website, but after visiting, it directed people to our real #UNH150 website to learn more about our real celebration going on. The Facebook post reached 62,900+ people and had 116 shares with 85 comments. Most were amused, but one or two took us seriously. The entire April Fool’s Day social media campaign was done organically and it was our most engaging, reaching, and clicked on Facebook post for April 2017. We had more than 2,760 clicks to our website from this post.

Our top Facebook video post for April 2017 told the story of the UNH Men and Women’s Rugby club’s LT Scott F. Milley Memorial 7’s Tournament in honor of Lieutanant Scott F. Milley ’09, who was killed while serving in Afghanistan.

The video was a great demonstration of how all the alumni and students, along with UNH Campus Recreation, get together each year to honor Scott and raise money for the foundation.

The Facebook post reached 43,345 people with 818 reactions, 4106 shares, and 27 comments. Over 5,000 minutes were viewed and the top audience was men, 25–34 in Massachusetts.

The UNH Facebook Page earned 485 new likes in the month of April 2017 bringing us to 47,730 fans.

Twitter:

Our most engaging tweet was our April Fools message in which we fooled our followers that we’re moving our campus back to Hanover, New Hampshire after 150 years!

The engagement rate on this tweet was 19.8% and we had 20 retweets and 39 likes.

The tweet with the most impressions congratulated our UNH Wildcats Cheerleading team for winning the D1 All-Girls National Championship. 👍

As April came to a close, the UofNH Twitter account had earned 448 new followers, for a total of 23,300.

This marks 62 straight months with positive growth on our Twitter account.

Snapchat:

In April, #UNHSocial had many amazing Snapchat takeovers each week. It’s simply awesome how many student’s love taking over the UNH Snapchat account. We’ve had great success with this platform reaching both the high school and college audiences and each month it seems to get better and better. Special thanks to Tyler Wentworth ’08 for scheduling the takeovers!

One of the April highlights was Sophomore Communications major and Art minor Abbey McInstosh. Her snap story averaged 2,000 views per snap and had a total of 56,000 views.

Below, watch the Snapchat Takeover of Abbey McIntosh ’19 in it’s entirety from the UNH YouTube channel:

At the end of April, the UNH Snapchat account collected an additional 484 followers for a total of 3,526. Still not following us on Snapchat? Open your Snapchat app and take a photo of the UofNH snapcode below and start following today.

Instagram:

For the second straight month, the top photo on our Instagram was a re-post of Matt Santangelo ’19. We absolutely love to sharing photos taken by students and alumni, but Matt’s Thompson hall sunset photos are just too good!

This photo received 2,574 likes with 18 comments and an engagement rate of 14%. The UofNH Instagram account earned 448 new followers for at total of 18,512 for April 2017.

LinkedIn:

Our top LinkedIn post earned more than 33,011 impressions with an engagement rate of 1.63% and 357 clicks.

We acquired 23 new fans for a total of 91,065 followers on our LinkedIn page with over 82,336 self-identifying as alumni. Follow us on LinkedIn here: linkedin.com/school/7257

Thank you following! Check back next month for more social media news from the University of New Hampshire. Go Wildcats! #UNHSocial

Written by Jason Boucher