It feels like the academic year just got underway, yet we’ve already completed one month. It’s hard to believe, but perhaps it’s because of all the events and activities that come with the return of students, staff, and faculty. September was certainly a busy month with more busy months ahead, but for now, let’s take a look back at the highlights from ninth month of the year and the first full month of the 2019 Fall semester at The University of New Hampshire.
Our top organic Facebook post in September was on September 11th. We posted a photo of the bench remembering Professor LeBlanc and the alumni we lost, but will never forget on 9–11–01.
The performance and metrics of this Facebook post:
27,250 Impressions • 19,978 People Reached • 1,092 Reactions, Comments & Shares • 1,022 Reactions (495 Like, 153 Love, 1 Wow, 372 Sad, 1 Mad)• 28 Total Comments • 42 Total Shares • 2,135 Post Clicks • 131 Photo Views • 3,227 Engagements • 12% Engagement Rate
HOW DID WE DO ON FACEBOOK THIS MONTH?
The month of September ended with the UNH Facebook Page posting 21 times, with 5 videos.
There are 60,777 total fans, 3,967,298 impressions, 85,779 post engagements, and 87,668 link clicks. We also added 331 new fans in September. Our most engaged audience was women 45–54 (23%) and women 18–24 (16%).
Our most engaged tweet for September was the beginning of fall foliage on campus. Students walking to class among the bright orange, yellow, and red colors has only just begun with more coming soon.
The top tweet’s performance:
5,350 Impressions • 554 Total Engagements • 49 Likes • 4 Link Clicks • 1 Retweet • 8 Profile Clicks • 10.4% Engagement Rate • 26 Detail Expands
HOW DID WE DO ON TWITTER THIS MONTH?
The month of September ended with @UofNH tweeting 58 times. There are now 28,776 total followers. There were 613 mentions, 801 clicks, 374,800 impressions, 1,290 engagements, and 5,140 profile visits in September. We also added 100 new followers. Our most engaged audience on Twitter was Female (62%) from New Hampshire and Massachusetts.
The top Instagram photo in September was a drone shot of downtown Durham, New Hampshire and part of campus near Main Street. It was a beautiful day towards the end of the month with the foliage on the verge of showing its fall colors.
The performance of the top Instagram photo:
31,558 Impressions • 20,679 Reach • 3,072 Likes • 16 Comments • 11.12% Engagement Rate • 77 Saves • Total Likes First 24 Hours: 2,745
HOW DID WE DO ON INSTAGRAM THIS MONTH?
As September came to a close, the @UofNH Instagram account had collected more than 2.8 Million impressions, with a reach of over 1.7 Million people. Our average engagement rate was 4.4%. We added 660 new followers and our top audience was women, 18–24 (38%) and we had 14,700 profile views in September.
INSTAGRAM STORIES
The Instagram Story with the most impressions for September showcased U Day, an annual day on campus where all the student organizations shine and everyone comes out to celebrate and beginning of another academic year at UNH. #MyUDay
The metrics of this highly engaging Instagram Story are as follows:
Total Impressions on this story were 7,771 • Average Reach was 6,112 • Reach Rate of 21.7% • The Completion Rate was an amazing 96%.
HOW DID WE DO USING INSTAGRAM STORIES THIS MONTH?
We had a total of 93 Instagram Stories posted in September with 64 videos and 29 photos. Our total impressions for Instagram Stories was 511,724 averaging almost 5,502 per Instagram Story. The completion rate was well over 90%, landing at 94% and our top audience was women, 18–24 (38%).
Our top LinkedIn post for September highlighted that we’re a top “cool school” and one of the most sustainable campuses in America according to the Sierra Club. The results of the top LinkedIn post in September:
23,239 Total Impressions • 424 Reactions • 364 Clicks • 425 Likes • 33 Shares • 7 Comments • 3.6% Engagement Rate
HOW DID WE DO ON LINKEDIN THIS MONTH?
At the end of September, we added 686 new followers and now have 104,967 total followers on our LinkedIn page. We posted 10 times and collected 130,563 total impressions. We had 1,025 total engagements, with 46 total shares, and 5,332 clicks through to our website.
Our top LinkedIn audience resides in the Greater Boston Area (60%) followed by the Greater New York City Area (8.4%) and Chicago, Illinois (2.1%). We currently have 95,600+ followers that self-identify as alumni.
YOUTUBE
The top video on YouTube in September was UNH Hockey: Behind the Scenes, Part One. The exciting video is four minutes and 52 seconds long highlighting what goes on behind the scenes of a University of New Hampshire men’s hockey game. 🏒
The incredible performance on this YouTube video breaks down as follows:
113,283 Minutes Watched • 42,492 Views • 2:39 Average Watch Duration • 139 New Subscribers • 280,765 Impressions
HOW DID WE DO ON YOUTUBE THIS MONTH?
At the end of September, UNH had 3,670 total subscribers with 316 brand new subscribers. There was 321,284 minutes of watch time, with 564,669 views, 368,529 unique viewers, and 629,404 impressions. Our top audience in September was male (88.3%) and the largest audience size by age is 18–24 (39.2%).
PODCASTING WITH UNH PODCATS
Welcome to Season Three of UNH Podcats!
With over 5,000 total downloads through the first two seasons, we couldn’t wait to begin season three and welcome our new guests to the podcast.
Our top podcast in September was ‘Dancing Wildcats’ in which we spoke with two seniors to discuss the dance and arts community on campus. This episode had 109 downloads in September. Take a listen:
Remember, we’re available on iTunes, Google Play, Stitcher, and Spotify. Subscribe today! 🎧
#THISISUNH
Instagram takeovers for the 2019–2010 academic year have just begun! We had many authentic student takeovers in our ThisIsUNH Instagram debut last year and we’re off to a good start this fall! How does it work? Current Wildcats take over our Instagram account for an entire day and share their UNH story with you. Know a Wildcat that would be a great takeover? Apply here.
😺 OTHER MAY 2019 HIGHLIGHTS . . . .
Sarah Sceery ’11 took over the UNH Alumni Instagram one day in September from Lima, Peru where she lives and works as the Director of Development with Xiomara.
Click below to watch the Instagram Takeover: https://www.instagram.com/stories/highlights/17842678549284537
Have you watched ‘Cat Chats? New episodes every Friday only on @UofNH Instagram Stories. Paige ’22 and Merrimac ’22 are your hosts. Watch here: https://www.instagram.com/stories/highlights/17908604470188904
Thank you for reading our analysis of social media and our top posts at The University of New Hampshire for September 2019. For more information including guidelines, tips, tricks, and our directory, please visit unh.edu/social.
Written by Jason Boucher, Captain of #UNHSocial. 🐾
