June 2019: Social Media Review
Summertime at UNH is here and contrary to popular belief, campus does not slow down. There is orientation for our new students joining us in the fall, summer classes and internships, and Wildcat summer camps for kids! Here are some social media highlights from June...
A beautiful day enjoying nature is only 25 minutes from campus and besides an oversized large pond for swimming and fishing, it also has a 1-mile loop trail for hiking, walking, and nature trips. It’s a popular spot amongst our students. And yes, dogs are allowed to use the trail but must be kept on leash.
The performance on this Facebook post breaks down like this:
27,719 Impressions • 15,849 People Reached • 306 Reactions, Comments & Shares • 272 Reactions (261 Like, 11 Love, 1 Wow)• 26 Total Comments • 7 Total Shares • 2,424 Post Clicks • 1,441 Photo Views • 2,730 Engagements • 12% Engagement Rate
HOW DID WE DO ON FACEBOOK THIS MONTH?
The month of June closed with the UNH Facebook Page posting 26 times, with 8 videos.
There are 60,185 total fans, 6,029,370 impressions, 6,202 post engagements, and 22,485 link clicks. We also added 464 new fans in June.
Our top tweet for June introduced Professor Chanda Prescod-Weinstein, who is paving the way in STEM according to Essence magazine.
The top tweet’s performance:
19,441 Impressions • 615 Total Engagements • 205 Likes • 69 Link Clicks • 49 Retweets • 54 Profile Clicks • 2 Replies • 3.2% Engagement Rate • 25 Detail Expands
HOW DID WE DO ON TWITTER THIS MONTH?
The month of June ended with @UofNH tweeting 53 times. There are now 28,423 total followers, 495 mentions, 825 clicks, 300,000 impressions, 998 engagements, and 4,916 profile visits. We also added 78 new followers.
Our top Instagram photo in June was Thompson Hall and the flag pole at twilight. The lights were just coming on and the sky was still a dark blue.
The top Instagram photo’s performance looked like this:
22,496 Impressions • 14,905 Reach • 2,195 Likes • 6 Comments • 8.33% Engagement Rate • 27 Saves • Total Likes First 24 Hours: 2,071
HOW DID WE DO ON INSTAGRAM THIS MONTH?
When the month of June was over, the @UofNH Instagram account had collected more than 687,552 impressions, with a reach of over 237,541 people. Our average engagement rate was 4.6% per post, with 16,831 likes received, and we added 405 new Instagram followers for a total of 27,002. Our top audience is women, 18–24 (39%) and we had 12,297 profile views in June.
INSTAGRAM STORIES
The Instagram Story with the most impressions in June introduced us to members of the class of 2023 — it was a story all about orientation and we got to meet some great #UNH23 Wildcats.
The metrics of this highly engaging Instagram Story are as follows:
Total Impressions on this story were 7,528 • Average Reach was 5,500 • Reach Rate of 20.5% • The Completion Rate was an amazing 97%.
HOW DID WE DO USING INSTAGRAM STORIES THIS MONTH?
We had a total of 77 Instagram Stories posted in June with 69 videos and 8 photos. Our total impressions for Instagram Stories was 398,986 averaging almost 5,178 per Instagram Story. The completion rate in June was great — it was well over 90%, landing at 95.2%.
Our top audience was women, 18–24 (39%) with women overall making up our largest audience at 66.4%. UNH had 12,295 Instagram profile views in June.
Our top LinkedIn post in June welcomed the Class of 2023 to campus for June orientation. Welcome home, Wildcats!
The results of the top LinkedIn post for June:
28,271 Total Impressions • 292 Reactions • 1,158 Clicks • 292 Likes • 4 Shares • 10 Comments • 5.18% Engagement Rate
HOW DID WE DO ON LINKEDIN THIS MONTH?
As June concluded, we added 451 new followers and now have 103,254 total followers on our LinkedIn page. We posted 7 times and collected 130,563 total impressions. We had 1,204 total engagements, with 43 total shares, and 2,670 clicks through to our website in June. Our top LinkedIn audience resides in the Greater Boston Area (64.5%) followed by the Greater New York City Area (5.3%) and Portland, Maine (3%).
YOUTUBE
The top video on YouTube in June was UNH: Located in the Middle of Everywhere. It’s one minute and 20 seconds long, highlighting many things UNH offers and leads viewers to click through, explore, learn more about UNH, our location, and of course apply and become a Wildcat! The video was promoted to certain audiences across the YouTube platform.
The performance on this YouTube video breaks down as follows:
52,148 Minutes Watched • 71,208 Views • 0:43 Average Watch Duration • 3New Subscribers • 4,638 Impressions • 98.3% of the audience was reached via YouTube Advertising
HOW DID WE DO ON YOUTUBE THIS MONTH?
As June came to a close, UNH had 3,220 total subscribers with 57 new subscribers. 470,595 minutes of watch time, 410,316 views, 266,581 unique viewers, and 155,401 impressions. Our top audience is male (60.5%) and the largest audience size by age is 25–34 (26.3%).
PODCASTING WITH UNH PODCATS
Season Two of the UNH Podcats has sadly come to an end, but with over 4,000 downloads we are looking forward to beginning season three in August .
Until then, take a listen to all that you may have missed this season: https://unhsocial.podbean.com — Remember, we’re available on iTunes, Google Play, Stitcher, and Spotify. Subscribe today! 🎧
#THISISUNH
The Instagram Takeovers for the academic year are over. We had so many amazing, authentic, and real students takeover our ThisIsUNH Instagram account for a day and share their UNH story with you! Once again, thank you Christine Speranza ’19 for leading this project and getting students to talk about their UNH experience in their own words. I can’t wait to see what chapter two looks like in the fall!
Know a Wildcat that would be a great takeover? Apply here.
😺 OTHER MAY 2019 HIGHLIGHTS . . . .
June orientation video showing our newest Wildcats! #UNH23
Chris Wragge ’92, performed a takeover with UNH Alumni last week from New York City and he showed us behind the scenes at CBS News.
Click below to watch:
Thank you for reading our analysis of social media and top posts at The University of New Hampshire for June 2019. For more, please visit unh.edu/social.
Written by Jason Boucher, Captain of #UNHSocial. 🐾
