Social Media Review: November 2019
With fresh snowfall and winter weather arriving just after the Thanksgiving holiday, we‘ve reached the end of the fall semester at The University of New Hampshire. The semester went by way too fast, but there were many highlights along the way. Let’s take a look and see how we did with social media in November…
Our top organic Facebook post in November 2019 featured the Men’s Soccer team, who won the America East Championship once again. Congratulations on a job well done, Wildcats. ⚽️
The performance and metrics of this Facebook post:
17,781 Impressions • 16,786 People Reached • 1,041 Reactions, Comments & Shares • 985 Reactions (874 Like, 87 Love, 14 Wow)• 31 Total Comments • 35 Total Shares • 1,074 Post Clicks • 534 Photo Views • 9% Engagement Rate
HOW DID WE DO ON FACEBOOK THIS MONTH?
The month of November ended with the UNH Facebook Page posting 24 times, with 4 videos.
There are 60,946 total fans, 4,140,088 impressions and 124,154 link clicks. We also added 169 new likes and 233 new fans in November. Our most engaged audience was women 45–54 (22%) and women 18–24 (12%).
Our most engaged tweet for November was the beautiful late fall sunsets and orange skies above campus. Thanks to UNH photo and video for these amazing photos!
The top tweet’s performance:
12,333 Impressions • 769 Total Engagements • 128 Likes • 10 Link Clicks • 14 Retweet • 19 Profile Clicks • 6.2% Engagement Rate • 27 Detail Expands
HOW DID WE DO ON TWITTER THIS MONTH?
The month of November ended with @UofNH tweeting 37 times. There are now 28,942 total followers. There were 398 mentions, 73 retweets, 412 clicks, 314,200 impressions, 783 engagements, and 2,985 profile visits in November. We also added 36 new followers. Our most engaged audience on Twitter was Female (62%) from New Hampshire and Massachusetts.
The top Instagram photo in November was a drone shot of a sunset over Thompson Hall on a late autumn afternoon. Great shot by the CPA photo and video team!
The performance of the top Instagram photo:
29,663 Impressions • 22,101 Reach • 3,021 Likes • 8 Comments • 10.55% Engagement Rate • 83 Saves • Total Likes First 24 Hours: 2,760
HOW DID WE DO ON INSTAGRAM THIS MONTH?
As November came to a close, the @UofNH Instagram account had collected almost 3 million impressions, with a reach of over 2.2 Million people. Our average engagement rate was 5.38%. We added 420 new followers and our top audience was women, 18–24 (37.89%) and we had 10,775 profile views in November.
Our total amount of followers on Instagram has surpassed 30,000.
INSTAGRAM STORIES
The Instagram Story with the most impressions and completions for November was all about giving back on #GivingTuesday. We asked alumni, students, staff, and the UNH community to give back with this straight-forward animated story and it worked!
The metrics of this particularly engaging Instagram Story were as follows:
Total Impressions on this story were 5,852 • Reach was 4,877 • Reach Rate of 16.41% • Taps back to view story again: 118 • The Completion Rate was an amazing 93%. (Anything over 90% is simply an awesome result)
HOW DID WE DO USING INSTAGRAM STORIES THIS MONTH?
We had a total of 42 Instagram Stories posted in November with 40 videos and 2 photos. Our total impressions for Instagram Stories was 190,221 averaging almost 4,529 per Instagram Story. The completion rate landed at 92.4% and our top audience was women, 18–24 (37.9%).
Retired four-star U.S Air Force Gen. Lori Robinson ’81 and her father Col. George Howard ’57 (USAF-Ret.) were featured in our top LinkedIn post for November. It happened to be on Veterans Day when she visited her former childhood school in northern New Hampshire.
The post received 21,503 Total Impressions • 207 Reactions • 137 Clicks • 5 Shares • 5 Comments
HOW DID WE DO ON LINKEDIN THIS MONTH?
At the end of November, we added 404 new followers and now have 106,442 total followers on our LinkedIn page. We posted 6 times and collected 92,768 total impressions. We had 577 total engagements, with 20 total shares, and 1,225 clicks through to our website.
Our top LinkedIn audience resides in the Greater Boston Area (60%) followed by the Greater New York City Area.
We currently have 96,400+ followers that self-identify as alumni of the University of New Hampshire.
YOUTUBE
The top video on YouTube in November was UNH Hockey: Behind the Scenes, Part One (01/02/2019). This breathtaking video is four minutes and 52 seconds long and it highlights what goes on behind the scenes of a University of New Hampshire men’s hockey game. 🏒
The extraordinary performance on this UNH YouTube video breaks down as follows in November 2019:
194.1 Hours Watched • 4,036 Views • 2:53 Average Watch Duration • 14 New Subscribers • 31,176 Impressions
HOW DID WE DO ON YOUTUBE THIS MONTH?
At the end of November, UNH had 3,870 total subscribers with 67 brand new subscribers. There was 2,324 minutes of watch time, with 387,060 views, 368,529 unique viewers, and 213,808 impressions. Our top audience in November was male (65%) and the largest audience size by age is 18–24 (45.3%).
PODCASTING WITH UNH PODCATS
Season Three of UNH Podcats is well underway and we could not be more proud of the results. Taylor Sievers has done a tremendous job leading the charge in this effort and has had some amazing guests this month alone.
Our top podcast in November was Episode 64: ‘Leading The Graduate Student Body.’ Taylor spoke to Casey O’Heran and Liz Weidner, president and vice-president of the UNH graduate students. The discussion was about the role they both play and the importance of giving a voice to a smaller demographic on campus.
Take a listen:
There were 418 total downloads in November 2019 with 6,000 all time.
Remember, we’re available on iTunes, Google Play, Stitcher, and Spotify. Subscribe today! 🎧
#THISISUNH 😺
#ThisIsUNH is about authenticity and students speaking in their own words.
Instagram takeovers for the 2019–2020 academic year are almost half over already — we can’t believe it! So far, we’ve had many students share their UNH experience through these unique takeovers. Make sure you follow ThisIsUNH and watch a Wildcat take over our Instagram account for an entire day!
Watch Connor Pauplis ‘20 and his takeover below:
Do you know a Wildcat that would be a great takeover? Apply here.
🐾 OTHER NOVEMBER 2019 HIGHLIGHTS . . . .
Do you remember this carpet in the old UNH library? Our UNHAlumni Instagram shared this throwback in November.
😸 CAT ‘CHATS
Have you watched ‘Cat Chats yet? New episodes appear every Friday only on the @UofNH Instagram Stories platform.
Paige ’22 and Merrimac ’22 are your hosts. Watch the entire first semester of Cat ‘Chats here:
Thank you for reading our analysis of social media and our top posts at The University of New Hampshire for November 2019. For more information including guidelines, tips, tricks, and our directory, please visit unh.edu/social.
Written by Jason Boucher, Captain of #UNHSocial. 🐾
